BRAND 
development

For the upcoming Gradient Annual Summit event, I designed the logo and brand style, which will serve as the foundation for the brand guidelines across all platforms. The design seamlessly incorporates elements of the Arizona landscape with the event’s wordmark. My role is to present and advocate for the concept to leadership. To do this, I created mock-ups showcasing how the logo could be applied, as well as the potential look of the mailer packaging. After presenting the concept to leadership, it was approved without hesitation.