multi-channel
campaign art direction
As Art Director, I led the concept, design, and multi-channel visual execution for a Luson Media campaign that was designed to highlight the agency's expertise: Podcast & Radio Production, Branding, Social Media Marketing, and Video Production.
To reach prospective clients effectively, we executed an integrated campaign combining high-touch direct mail with targeted organic and paid social media touchpoints across LinkedIn, Instagram, and YouTube.
role and
responsibilities.
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Creative Direction & Art Direction: Concepted the visual identity for the campaign and directed product/service imagery and motion.
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Direct Mail Design & Structural Packaging: Custom engineered a triangular dimensional mailer and designed the accompanying collateral.
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Video Direction: Directed two video shoots introducing agency services and visual style.
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Multi-Platform Visual System: Designed organic and paid social assets engineered for visual consistency and platform scalability.
video Direction & Production
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I directed two flagship videos introducing our service offerings across four key practice areas: Branding, Video Production, Social Media, and Podcast/Radio.
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Directing camera movement, talent, and styling to maintain agency brand consistency.
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Structuring visual storytelling to engage audiences across short-form and long-form video channels.
integrated photography
To drive visual alignment and maximize resources, I proactively integrated a parallel photo shoot into the video production, capturing key scenes to build a multi-use asset library for print and digital channels.
Scalable Social Media System (Paid & Organic)
To support the mailer and video assets, I built a scalable digital asset system tailored for LinkedIn, Instagram, and YouTube.
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Cross-Platform Scalability: Created modular design templates using one core artwork, enabling seamless adaptation across 1:1, 9:16, 16:9, and carousel formats.
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Performance-Driven Content: Designed distinct visual approaches optimized for both upper-funnel organic brand awareness and conversion-focused paid campaigns.
